Branding Workshop

04

October

Craft a brand that buyers choose first

Time:

10.30 AM – 12:00 PM

Place:

Upside, Business Bay

Dubai women founders — stop blending in.

It’s time to build a brand that earns trust, looks the part, and gets chosen. In this hands-on workshop, you’ll use the same process top agencies use for iconic brands, adapted for small-budget brand building—led by ex-Fortune 30 strategist and founder of Zen Management, Leyla Zenon (US | UAE).

Whether you’re pre-launch or already selling, you’ll turn big ideas into a clear brand system you can use the very next day.

Why Join Us?

Why now, and why this workshop for your brand?

Define Your Direction

Clarify your purpose, vision, and positioning so every decision supports your growth.

Choose Your 3 Core Values

Identify the values that guide your behavior, shape trust, and keep your message consistent.

Shape your voice & emotion

Define your tone of voice and the feelings you want to evoke, with do/don’t examples you can hand to anyone who writes for your brand.

Set Your Visual Direction

Build a practical moodboard (colour, type, imagery) and set logo/tagline direction so your look feels intentional — not improvised.

Write your brand statement

Leave with a crisp statement that communicates your values, promise, and actions clear enough to use on your website, socials, and pitch.

Live Expert Feedback

Get real-time input from Leyla Zenon on your choices and language so you don’t guess.

You’ll leave with: a documented Brand Blueprint (purpose, vision, positioning, core values, tone of voice, visual direction) + a clear brand statement and action plan captured in your workbook.

Who this is for:

  • Early-stage founders who want brand clarity before spending on ads or design

  • Solopreneurs refreshing their brand on a small budget

  • E-commerce & service businesses that need consistent voice and visuals across site, socials, and packaging

  • Women entrepreneurs who want confidence, not chaos, when promoting and launching

             {meet your mentor}

Leyla Zenon

CEO and Chief Strategist, Zen Management US | UAE.

Ex-Fortune 30 marketing executive & award-winning strategist, helping ambitious brands grow from concept to traction. With 20+ years of experience across the U.S. and Europe, she’s led high-stakes launches in tech, wellness, and consumer goods.

Leyla holds a BS in International Marketing and an MBA in Innovation & Entrepreneurship (University of Denver), and now she helps women-led startups across the UAE through Zen Management® — offering strategy that’s clear, actionable, and built for real-world growth.

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What founders say about Leyla:

"Leyla is incredibly knowledgeable, and she was able to break it down into a format that was easy to understand and grasp. She did not over complicated things and I look forward to learning much more from her and working with Zen Management in the future."
Co-Owner, Blondie Collection Boutique
"Leyla with Zen Management represents very well with clarity and simplicity. I learnt so much from the workshop. It was interactive and rich."
Branding Workshop Participant
"Leyla Zenon has presented with poise and grace for us for over 5 years. She always comes prepared and is able to tailor each presentation to the audience needs. She brings personality and a wealth of knowledge for every participant type. We enjoyed the blend of statistics, visuals, and real-life cases that she infused into her presentations. We hosted 20,000 people quarterly and Leyla presented each at each one for 2 years."
Xfinity | Comcast NBCUniversal

This isn’t a lecture — it’s a hands-on strategy sprint. Spots are intentionally capped to give you direct expert feedback and real traction.Reserve your spot now to leave with a brand buyers remember and choose — first.

*By attending this event, you hereby consent and authorize the event organizer to capture photographs and record videos, and subsequently use them for promotional purposes on social media.

SAVE UP
TO 30% NOW!

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Standard Admission

Your ticket includes:

  • Printed workbook (take-home)
  • 30-day VIP access to the Zen Growth Playbook resource library
  • Exclusive access to Her Circle private women’s network.

Food and drinks are not included.

250.00 AED

Book now

Early Bird 🔥