Her Founder Boardroom - Direct-to-Consumer (DTC) Brands Edition
27
June
A curated peer-advisory room for women founders in Dubai
10.30 AM – 13.30 PM
Upside, Business Bay
Make decisions. Get unstuck. Leave with peer-backed next moves.
Founder Boardroom is an exclusive, carefully curated session for women building businesses who want real ROI from being in the room: sharper thinking, stronger connections, and honest founder-to-founder support, without the noise.
It’s a facilitated peer-advisory format where women founders bring real situations to the table, share lived experience from the field (not theory), and leave with a decision — the kind you’ll actually act on. Expect sharp questions, honest reflection, and support that doesn’t disappear the moment you walk out of the cafe.
What To Expect?
Curated, Confidential Room
An exclusive, carefully curated group with clear confidentiality guidelines, so you can speak like a real entrepreneur, without needing to “perform”.
Pitch Session
Intros and a short “wins & what you’re navigating” round, so you instantly understand who’s in the room and where each founder is right now.
Case Review Focus (Limited Spots)
Get the chance to share a real business situation that you want to solve, and have the room help you spot options, blind spots, and your next steps. Take away practical patterns you can apply to your own business (no generic advice, no theory).
Matched Founder Pairing
You’ll be paired with someone relevant (stage, goal) at the table, so you leave with a connection that’s worth following up on.
Expand Your Network
Join Her Circle’s vibrant community group of over 200 business owners, entrepreneurs, and leaders.
Exclusive Access & Perks
Get priority access and exclusive perks for future workshops, hands-on labs, and high-energy meetups designed to inspire and drive results.
Who this is for:
The event is built for women in Dubai who want real ROI from their time — founders building website-first DTC brands who:
- sell direct-to-consumer (primarily through their own website)
- run e-commerce
- care about conversion, retention, margins, and repeat purchase
This edition includes founders such as:
- beauty, skincare & wellness consumer brands
- fashion & accessories brands
- lifestyle product brands
- subscription or repeat-purchase DTC models
- DTC founders scaling their Shopify funnel (paid & owned channels)
and: - are actively building (not “just exploring”)
- serious about making progress, and want stronger execution
- are navigating real founder questions: pricing, positioning, pipeline systems, conversion, authority building, delivery capacity etc.
✅ Also a strong fit if you’re experienced:
If you’re already operating at a strong level, this room is built for you to contribute perspective, strengthen authority, and build high-trust connections, without competing for attention.
🔺Not the best fit if:
- you’re currently offline retail-first only (store-based)
- your business is primarily wholesale / distributor-led (B2B sales model)
- you sell mainly through marketplaces only (Amazon/noon) with no website focus
- you’re looking for open networking or a speaker-led talk
- you’re still exploring an idea and don’t yet have a clear offer or concrete question.
“What if my challenge is niche?”
Even when a situation is new to the room, the format still works, because founders don’t need “perfect advice”. They need better questions, clearer options, and lived patterns from other businesses. That’s what this space is built for.
"How to join”?
To keep this room high-impact, seats are limited and curated.
Step 1 — Submit a short application (2–3 minutes)
This helps us shape a strong room — avoid direct competitor matching, balance stages (so you get both insight and relatability), select case topics that serve the group, and match founder pairs properly.
Step 2 — We confirm your spot
Step 3 — Secure your seat
Once confirmed, we’ll send you the payment link and full details (location notes, timing).
Testimonials:
I'VE RECEIVED SO MANY detailed insights
My session today was my first session, and it was absolutely amazing. I came in thinking there would be women and we would simply be talking about our businesses, but when my case was selected for discussion for around an hour, I felt really happy. I’ve received so many detailed insights into the questions and confusion I had, particularly around how to scale one part of my business. I’ll definitely be coming back again.
Fazela Jhabuawala
Founder of Mindbodytherapy
IT WAS SUCH A SUPPORTIVE Сonversation
Being a solopreneur could be an isolating experience. So it was good to pick up on other people’s brain scaling and growing a business. So if you are in this path, in this stage, and you would like to be part of a supportive community, I would highly recommend joining Her Circle
Sireen Jalloul
Founder of “See with Sireen” Coaching
